Product management
From chaos to roadmap. I help you prioritize systematically and deliver value.
Sound familiar?
Features ship, but there's no clear roadmap. Engineering asks "what's next?" and you're not sure.
You're building what customers ask for, but growth has stalled. Are you solving the right problems?
Sales promises features, engineering pushes back, and you're caught in the middle translating.
You need senior product expertise, but can't justify (or afford) a full-time CPO yet.
The transition from founder-led product to structured product management is hard. I've done it—from both sides.
How I can help
Fractional CPTO
Part-time product and tech leadership. Senior expertise without the full-time cost. 2-3 days per week.
Product coaching
Level up your product team through hands-on coaching, frameworks, and best practices.
Technical translation
Bridge business and engineering. I speak both languages and can align stakeholders.
Curious about my methodology? Read about my approach below ↓
My approach
Understand first
Before building anything, understand the problem deeply. Talk to customers, analyze data, and map the competitive landscape. Assumptions are the enemy.
Key activities
- Customer interviews and user research
- Data analysis and metrics definition
- Competitive analysis
- Problem-solution fit assessment
Prioritize ruthlessly
Resource constraints are real. Use frameworks to make trade-offs explicit and ensure the team focuses on high-impact work. Say no to good ideas to make room for great ones.
Key activities
- Impact vs. effort mapping
- Roadmap development and communication
- Stakeholder alignment
- Technical debt management
Execute with clarity
Execution is where plans meet reality. Clear specs, regular check-ins, and the flexibility to adapt when circumstances change. I work closely with engineering to ensure smooth delivery.
Key activities
- PRD and spec writing
- Sprint planning and backlog grooming
- Cross-functional coordination
- Launch planning and GTM support
Learn and iterate
Shipping is not the finish line. Measure outcomes, gather feedback, and continuously improve. Build a culture where learning from mistakes is valued.
Key activities
- Post-launch analysis
- User feedback loops
- A/B testing and experimentation
- Retrospectives and process improvement
Need product leadership?
Whether you're a non-technical founder building your first team or a scale-up needing structure, let's talk about how I can help.
Get in touch